Keeping Seconds looks at watches from both sides of the wrist.

Michael Berrios has spent years thinking about what happens before a watch reaches you – how it is designed, developed, priced, manufactured, and brought to market.

Noah Williams approaches watches through photography, writing, style, collecting, and the way people actually experience them once they enter the real world.

Somewhere between those two perspectives is Keeping Seconds.

We talk about brands, design, collecting, watch culture, business, style, and the people shaping the industry.

The details matter. So do the decisions behind them. Keeping Seconds explores both.